“媒体+”赋能，广东土猪产业打响品牌“崛起战”

Core Viewpoint - The integration of media into the Guangdong local pig industry, particularly the small-eared flower pig, is enhancing brand recognition and driving high-quality development in the sector [6][12][48]. Group 1: Industry Characteristics - The small-eared flower pig is recognized for its thin skin, tender meat, and fresh flavor, making it a representative breed of the Guangdong local pig industry [2][11]. - The breeding history of the small-eared flower pig dates back several hundred years, primarily distributed in regions such as Maoming, Zhanjiang, and Zhaoqing [11][12]. Group 2: Media's Role - Media acts as an amplifier for the industry, spotlighting market issues and connecting resources, which helps in addressing challenges such as genetic protection and high costs [3][17]. - The "media+" approach has led to increased attention on the preservation, development, and branding of the small-eared flower pig, creating new opportunities for industry growth [12][13]. Group 3: Brand Development - Brand building is a core strategy for enhancing the value of the Guangdong small-eared flower pig industry, with companies like Yihua Pig and Lejiaozhuang leveraging high-quality pork as a selling point [26][28]. - Innovative marketing strategies, including live broadcasts and consumer engagement activities, are being employed to overcome challenges related to high prices and consumer acceptance [29][25]. Group 4: Sustainable Development - The ecological cooperation within the Guangdong small-eared flower pig industry is crucial for sustainable development, with "media+" serving as a significant driver for market expansion [31][32]. - The integration of media resources enhances brand construction and market promotion, providing a solid foundation for the supply of meat in the Guangdong-Hong Kong-Macao Greater Bay Area [35][36]. Group 5: Expert Insights - Experts emphasize that the "media+" strategy can effectively address industry pain points, facilitate upgrades, and ensure development security [39][40]. - The transparency and visibility provided by media can help build consumer trust and promote standardized practices within the industry [42][44].