Zheng Quan Ri Bao Wang·2025-08-15 10:45Core Insights - The article highlights the rising trend of personalized and diverse travel experiences among consumers, moving away from traditional sightseeing to more unique and immersive activities [1][2][4] Group 1: Emerging Travel Trends - The concept of "窝囊旅游" (laid-back tourism) has gained popularity, with significant increases in search volumes for related activities such as "窝囊漂流" (135% increase), "窝囊蹦极" (65% increase), and "窝囊爬山" (84% increase) [2] - The "窝囊旅游三件套" is characterized by leisurely activities that allow tourists to relax and enjoy their surroundings, such as floating down gentle rivers or experiencing controlled bungee jumps [2][3] Group 2: Impact of Events and Sports - The ongoing sports events, particularly the "苏超" (Scottish Premiership), have led to a surge in tourism, with over 1.1 million attendees at matches and a 15% increase in flight bookings to Chengdu during the World Games [4] - The demand for experiential activities like paddleboarding and indoor surfing has also risen, as tourists seek to combine fun with cooling off during the summer [4][6] Group 3: Night Tourism and Unique Experiences - Night tourism has become increasingly popular, with significant growth in searches for night museum visits (107% increase) and night tours of scenic spots (71.6% increase) [7][8] - Activities such as stargazing in the desert have also seen a rise in interest, with searches for "沙漠观星" (desert stargazing) increasing by 103% and related accommodations by 120% [8] Group 4: Market Adaptation and Product Innovation - The travel market is evolving to meet the diverse and deepening needs of consumers, with companies like Meituan Travel innovating their product offerings to include various themed activities and one-stop service capabilities [8] - The introduction of promotional activities, such as "跟着苏超逛江苏" (Follow the Scottish Premiership in Jiangsu), aims to enhance customer engagement and provide comprehensive travel solutions [8]