Zheng Quan Ri Bao Zhi Sheng·2025-08-15 10:46Core Insights - The Beijing Starbucks Foundation celebrated its fifth anniversary, having invested over 41 million yuan in public welfare, benefiting approximately 200,000 people [1][3] - The foundation's first public welfare project, the "Exhibition Heart Plan," will receive a donation of 2.4 million yuan over the next three years to support employment for youth with intellectual disabilities [1][4] - Starbucks aims to create a sustainable public welfare model, focusing on rural revitalization and non-heritage inheritance, while also addressing urban community development and disability inclusion [3][6] Summary by Categories Public Welfare Investment - The foundation has invested over 41 million yuan in various public welfare initiatives, directly impacting around 200,000 individuals [1][6] - The "Future Star Community" project has reached over 200 communities, engaging more than 300,000 residents in local public welfare activities [6] Employment Support for Youth with Disabilities - The "Exhibition Heart Plan" aims to address three major barriers to employment for youth with intellectual disabilities, successfully helping over 2,000 individuals transition to employment [4][5] - The second phase of the "Exhibition Heart Plan" will collaborate with local support centers to enhance a collaborative employment system, benefiting over 6,500 individuals [5] Community and Cultural Initiatives - The foundation has developed a comprehensive public welfare network that includes support for rural coffee farmers, with over 10,000 farmers benefiting from revitalization projects [6] - Starbucks employees actively participate in community service and cultural heritage projects, bridging connections between rural and urban areas [5][6]