新华视点丨99克拉进口钻石只要22元？——部分电商平台假钻石泛滥现象调查

Core Viewpoint - The investigation reveals a widespread issue of counterfeit diamonds being sold on e-commerce platforms at significantly low prices, misleading consumers and undermining the integrity of the diamond market [1][2]. Group 1: E-commerce Platform Issues - Many e-commerce platforms are flooded with "bargain-priced" diamonds, with prices for lab-grown diamonds as low as 143 yuan per carat, contrasting sharply with the tens of thousands of yuan typically charged in physical stores [4][8]. - A significant number of consumers have reported being deceived by these low-priced offerings, with one individual discovering that a 5-carat lab-grown diamond he purchased was actually a synthetic cubic zirconia [3][4]. Group 2: Detection of Counterfeit Products - An investigation by reporters found that both a 2-carat lab-grown diamond and a 99-carat "imported diamond" purchased online were confirmed to be fake, with the latter being merely glass [7][9]. - Experts indicate that the cost of genuine lab-grown diamonds is substantially higher, with 1-carat lab-grown diamonds costing between 2,000 to 3,000 yuan, making the low-priced offerings suspicious [8][9]. Group 3: Consumer Awareness and Regulatory Challenges - Consumers face difficulties in distinguishing between real and fake diamonds, as counterfeit products often come with forged certificates that are difficult to identify as fraudulent [10][12]. - The prevalence of fake certification is alarming, with some vendors offering to create custom certificates for any product, further complicating consumer trust [11][12]. Group 4: Recommendations for Improvement - Industry experts suggest enhancing regulatory frameworks to ensure the integrity of the diamond market, including stricter oversight of e-commerce platforms and better consumer education regarding lab-grown diamonds [13][12]. - There is a call for collaboration among various regulatory bodies to establish a comprehensive monitoring system from production to sale, ensuring that consumers are protected from fraudulent practices [13][12].