报告：中国跨境电商行业的高质量发展持续向优向新

Core Insights - The "2025 China Export Cross-Border E-commerce Development Trend White Paper" was released, highlighting product innovation and revealing the "Top 50 Innovative Export Brands" [1] - In 2024, China's export cross-border e-commerce scale reached 2.15 trillion RMB, marking a 16.9% year-on-year growth, setting a new historical high [1] - High-tech products such as 3D printers and industrial robots saw significant export growth of 32.8% and 45.2% respectively, indicating a trend towards high-quality development in the cross-border e-commerce sector [1] Group 1 - The white paper identifies four key characteristics of product innovation in China's cross-border e-commerce: strong independent innovation capabilities, significant investment, notable hard technology advantages, and a consumer-centric innovation value orientation [2] - Nearly 90% of the listed companies have original products, and over 30% have created new consumption scenarios and categories, with high-tech products like smart home devices and consumer electronics making up over 75% of the total [2] - The founder and CEO of Anker Innovations emphasized that the next decade will be the golden age for hardware, requiring strong enabling layers to attract more creators for high-innovation products [2] Group 2 - The rapid development of cross-border e-commerce has allowed more Chinese companies to win global customers' favor through innovative, high-quality, and high-tech products, showcasing a significant shift from "Made in China" to "Created in China" [2] - Amazon China's Vice President highlighted the ever-changing global customer demands and the emergence of new consumption scenarios, making product innovation a critical focus for cross-border e-commerce companies [2]