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购在中国·2025“千县万镇”新能源汽车消费季(山东站)暨山东新能源汽车下乡活动正式启动
Qi Lu Wan Bao·2025-08-15 12:51

Core Viewpoint - The launch of the "Purchase in China · 2025" New Energy Vehicle Consumption Season in Shandong aims to boost consumption and promote the use of new energy vehicles, aligning with national policies to enhance consumer spending and support rural revitalization [1][7][14]. Group 1: Event Overview - The event was officially launched on August 15 in Tai'an, Shandong, and is part of a broader initiative to stimulate the consumption of new energy vehicles across the province [1][7]. - The theme of the event is "Enjoy Consumption, Renew Travel," focusing on optimizing the consumption and usage environment for new energy vehicles in rural areas [7][14]. Group 2: Government and Industry Collaboration - The event is co-hosted by the Shandong Provincial Department of Commerce and the Dazhong Newspaper Group, with support from local government and media [1][7]. - The initiative aims to create a robust mechanism for promoting consumption, leveraging government policies and industry partnerships to enhance the new energy vehicle market [14][18]. Group 3: Economic Impact - In the first half of the year, Shandong's total retail sales of consumer goods grew by 5.6%, outpacing the national average by 0.6 percentage points [18]. - The province has processed 247,000 applications for vehicle scrapping and updating, ranking first in the country, indicating a strong demand for new energy vehicles [18]. Group 4: Consumer Engagement and Incentives - The event features over 50 well-known automotive brands and hundreds of new energy vehicle models, providing a diverse selection for consumers [27]. - Special zones for policy interpretation and consultation were established to inform consumers about trade-in subsidies and other benefits, enhancing the purchasing experience [33].