暑期经济观察｜亲近自然享清凉 “绿水青山”释放暑期文旅消费新活力

Core Viewpoint - The rise in temperature during the summer has led to increased popularity of "cooling tourism" and "summer escape" activities, transforming ecological advantages and natural landscapes into vibrant economic opportunities for local cultural and tourism development [1][7]. Group 1: Tourism Trends - Various regions in China are leveraging their ecological advantages to create innovative consumption scenarios and enhance cultural tourism experiences, turning "cool resources" into a "hot economy" [1]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [6]. - Data from Meituan Travel shows that the search volume for "cooling tourism" has increased by nearly 200% since July, reflecting a significant consumer interest in summer escape options [6]. Group 2: Regional Highlights - In Hunan, Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering activities like rafting, stream tracing, and camping, allowing visitors to enjoy the summer coolness [6]. - In Chongqing, a forest camping base in Shizhu Tujia Autonomous County attracts over 2,000 visitors daily during the summer, providing various forest tourism projects and access to the popular "blade road" [6]. - In Shandong, the Bo Shan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [6]. - In Gansu, the Shuichuan Wetland Park enhances the tourist experience with a small train that traverses the scenic area, supported by infrastructure improvements along the Yellow River's ecological corridor [6].