预制菜克星“江西小炒”走红，但规模化与“现炒锅气”如何兼得

Core Insights - The article discusses the rapid rise of Jiangxi cuisine, particularly "Jiangxi small stir-fry," and the challenges it faces in balancing traditional cooking methods with modern business practices [1][7][12] Industry Trends - There has been a significant increase in registered businesses related to "Jiangxi small stir-fry," with a reported doubling of registrations in 2024 compared to the previous year, totaling 43 new registrations [3] - Jiangxi cuisine has gained popularity, with a reported 417.82 billion yuan in dining revenue in Jiangxi province, reflecting an 11% year-on-year growth [4] - The online presence of Jiangxi cuisine has surged, with over 14 billion views on Douyin and a 600% increase in the number of registered restaurants [4] Consumer Behavior - The appeal of Jiangxi cuisine is attributed to its unique flavor profile, characterized by a balance of salty, fragrant, and spicy tastes, which resonates with both local and non-local consumers [4][5] - The relatively low price point of Jiangxi dishes, with some meals costing as little as 30-40 yuan, makes it accessible to a broader audience [5] Operational Challenges - The traditional cooking method of "quick stir-fry" conflicts with the demands of scalability and standardization in the restaurant industry, leading to longer wait times for customers [8][9] - There is a concern that the rapid popularity of "Jiangxi small stir-fry" may narrow the public's understanding of the broader Jiangxi culinary landscape [9] Future Development - The article highlights the potential for Jiangxi cuisine to pursue a high-end market, but emphasizes the need for a clear consumer perception and differentiation from other spicy cuisines [10][11] - The challenges of sourcing high-quality ingredients and maintaining culinary standards are critical for the successful high-end positioning of Jiangxi cuisine [11][12]