老铺黄金：涨价！

Core Viewpoint - The company Lao Pu Gold announced a price adjustment for its products, set to take effect on August 25, 2025, following a previous price increase earlier in the year [2][4]. Group 1: Pricing Strategy - Lao Pu Gold employs a fixed pricing model for its products, having previously raised prices by 5% to 12% in February 2023 [4]. - The company typically conducts 2 to 3 price adjustments annually, with future changes to be confirmed through official announcements [4][5]. Group 2: Financial Performance - For the first half of 2025, Lao Pu Gold expects to achieve sales revenue (including tax) between 138 billion to 143 billion, representing a year-on-year growth of approximately 240% to 252% [5]. - The adjusted net profit is projected to be around 23 billion to 23.6 billion, reflecting a year-on-year increase of about 282% to 292% [5]. Group 3: Market Expansion - The growth in revenue and profit is attributed to the expanding brand influence and significant market advantages, leading to substantial increases in both online and offline store revenues [5]. - Lao Pu Gold is accelerating its expansion into high-end domestic and international shopping centers, having signed contracts with several leading commercial centers and opened new stores in key locations [6]. Group 4: Stock Performance - As of August 15, 2023, Lao Pu Gold's stock price was reported at 780 HKD per share, an increase of over 876.6% compared to the same period last year, although it has decreased by 27.9% from its historical high on July 8 [6].