潮州陶瓷亮相喀交会，粤品北上畅通欧亚市场

Core Viewpoint - The participation of Chaozhou ceramics at the 15th Kashgar Central Asia South Asia Commodity Fair highlights the efforts to expand into the Eurasian market and strengthen trade relationships, showcasing the strength and diversity of Chaozhou's ceramic industry [2][4][30]. Group 1: Event Overview - The 15th Kashgar Central Asia South Asia Commodity Fair opened on August 15 at the Kashgar International Exhibition Center, supported by Guangdong's assistance to Xinjiang [2][3]. - Nearly 50 Chaozhou ceramic enterprises showcased their products, aiming to deepen trade cooperation with the Eurasian market [3][4]. Group 2: Product Highlights - The exhibition featured a wide range of products, including daily-use items and technologically advanced bathroom products, demonstrating the integration of tradition and modernity in Chaozhou ceramics [6][7]. - The focus was on showcasing a full range of bathroom and sanitary ware products, including toilets and bathroom cabinets, catering to diverse market needs [8][9]. Group 3: Strategic Collaborations - In April, a strategic cooperation agreement was signed between Chao'an District of Chaozhou and Kashgar City to establish a ceramic industry park, integrating manufacturing capabilities with Kashgar's geographical advantages [12][13]. - The exhibition of Chao'an bathroom products serves as a practical example of this strategic collaboration and an attempt to leverage Xinjiang as a hub for expanding into the Eurasian market [14][15]. Group 4: Market Insights - The rise of smart home technology has created a "new blue ocean" in the sanitary ceramics market, with products like smart toilets gaining popularity [17][18]. - Chaozhou's ceramics industry has a rich history of over 1,300 years and has developed a complete and mature ceramic industry chain, becoming the largest ceramic production area in China [22][23]. - Chaozhou's daily-use ceramics account for 30% of global sales, decorative ceramics for 40%, and architectural sanitary ceramics for 55% [24][25]. Group 5: Export and Cultural Adaptation - Companies like Jinrunfeng Ceramics have been exporting products to Kazakhstan and Kyrgyzstan for over a decade, tailoring designs to local preferences [26][27]. - Specific products, such as a tea set favored by Kazakh consumers, illustrate the cultural adaptation of Chaozhou ceramics in international markets [28]. Group 6: Conclusion - The participation of Chaozhou ceramics at the fair exemplifies the "Southern Products Northward, Northern Products Southward" initiative, enhancing cooperation between Guangdong and Xinjiang and facilitating quicker access to the Eurasian market [30][31][32].