三方合作、“媒体＋”赋能！湛江市发力现代化海洋牧场建设有新动作

Core Points - The article discusses the strategic cooperation agreement signed among Zhanjiang's Marine and Fisheries Bureau, Ping An Property Insurance Zhanjiang Branch, and Southern Rural News to promote the development of modern marine ranches in Zhanjiang [7][8][9] - The initiative aims to leverage the strengths of government, finance, and media to enhance the quality and branding of marine products, contributing to the overall development of Zhanjiang's marine economy [12][14] Group 1: Strategic Cooperation - A strategic cooperation agreement was signed to implement the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" focusing on modern marine ranch development [8][9] - The collaboration will involve resource integration, brand building, and promotional activities to support the high-quality development of marine ranches [10][12] Group 2: Media Empowerment - The initiative highlights the value of "Media+" in enhancing agricultural branding and modernization, integrating media resources into the entire agricultural product circulation chain [15][16] - Southern Rural News has successfully promoted local brands such as Xuwen Pineapple and Zhanjiang Golden Pomfret through media collaboration, demonstrating the multiplier effect of "Media+" in brand incubation and industry upgrading [17][18] Group 3: Brand Innovation Platform - The Zhanjiang Modern Marine Ranch Brand Innovation Platform was officially established, marking a key focus of the cooperation agreement [25][28] - The platform will collaborate with the Zhanjiang Marine and Fisheries Development Research Center and Ping An Smart Ocean Research Center to strengthen industry-academia-research cooperation in areas like aquaculture and deep-sea net cages [29][30]