智通财经网·2025-08-15 14:30Core Viewpoint - Longfor Group anticipates a significant decline of approximately 70% in core profit attributable to shareholders for the first half of 2025, primarily due to a decrease in gross profit margin from real estate development amid industry downturn [1] Group 1: Company Performance - Longfor Group's operating revenue reached approximately 16.47 billion yuan (including tax) by the end of July 2025, with operational business revenue at about 8.76 billion yuan and service business revenue at around 7.71 billion yuan [2] - Despite the pressure on development business profitability, Longfor Group remains one of the few companies in the industry still achieving positive earnings [1][2] - The company has successfully reduced its debt scale and optimized its debt structure, with positive operating cash flow including capital expenditures [2] Group 2: Industry Context - As of August 15, 2025, over 60% of the 74 listed real estate companies that released performance forecasts are expected to report losses, continuing the trend from the previous year [1] - Morgan Stanley's report indicates that, despite some alleviation of liquidity risks, the decline in profit margins for real estate development will lead to disappointing performance for Chinese developers in the first half of the year [1] Group 3: Future Outlook - DBS Bank projects that Longfor's strategy of maintaining cash flow and reducing inventory will help lower debt, with potential land investments resuming in early 2026, which could accelerate the recovery of profit margins in real estate development [3] - Longfor Group emphasizes a customer-centric approach to enhance product and service capabilities, aiming for steady growth in development, operational, and service businesses to ensure sustainable development through positive operating cash flow [3]