新闻有观点·行业洞察丨适老玩具正崛起，受众可能是未来的我们！

Core Insights - The aging population in China is driving growth in the niche market of senior-friendly toys, with a significant increase in search volume by 124% and transaction volume by 70% in 2024 [1] - The demand from the elderly demographic is becoming a catalyst for innovation in the toy industry, highlighting the potential of the silver economy [1] Industry Overview - Senior-friendly toys are defined as age-appropriate toys for the elderly, focusing more on functionality than entertainment, aiding in joint, muscle, memory, and cognitive training [2] - The market for senior-friendly toys is still in its infancy, primarily existing in the "gamification" phase of rehabilitation equipment [2] - The market size for senior-friendly toys was only 50 billion yuan at the end of last year, accounting for just 3% of the overall toy market [6] Market Dynamics - The elderly population aged 60 and above in China is projected to reach 310 million by the end of 2024, representing 22% of the total population [6] - The annual net increase of the elderly population is expected to exceed 10 million over the next decade, with the silver economy's contribution to GDP projected to rise from 6% to 9% by 2035 [6] Product Development and Innovation - Companies are integrating health and cognitive science into the design of senior-friendly toys, collaborating with hospitals and educational institutions [2] - The concept of "healthy aging" is being emphasized, with senior-friendly toys likened to a gym for the mind and body [2] Competitive Landscape - The local industry in Zhejiang Lishui Yunhe County benefits from a mature supply chain and government support, making it a fertile ground for the development of senior-friendly toys [6] - The company has begun exporting senior-friendly toys, identifying a gap in the European market for such products [7] Future Trends - There is potential for senior-friendly toys to evolve into health-monitoring tools that combine entertainment with health data generation [7] - Future developments may include more targeted products for specific elderly demographics, such as those with disabilities, and the introduction of competitive gaming elements similar to esports [8] - The ultimate goal may be the creation of intelligent, interactive toys that serve as companions for the elderly, enhancing their engagement and health [8]