抖音电商：近3.7万达人被永久取消带货权限

Core Viewpoint - Douyin e-commerce has initiated a crackdown on false advertising in live streaming, resulting in significant penalties for violators [1] Group 1: Regulatory Actions - Since May, nearly 37,000 influencers have had their selling privileges permanently revoked [1] - A total of 1,778 non-compliant merchants have been expelled from the platform [1] Group 2: Types of Violations - The crackdown primarily targets false marketing practices that harm consumer rights, including "short weight" and misleading claims about product efficacy [1] - Typical violations involve influencers using false descriptions of product specifications, weight, size, and exaggerating product benefits to deceive consumers [1]