Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a slight rise in stock price, indicating potential growth in the e-commerce sector [1][2]. Financial Performance - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27% [1]. - The net profit attributable to the parent company was -63.08 million RMB, which represents a year-on-year increase of 5.34% [1]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [3]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [3].
宝尊电商上涨3.27%，报2.84美元/股，总市值1.66亿美元