Jing Ji Guan Cha Wang·2025-08-15 16:17Core Insights - The article highlights the emergence of JD.com as a significant player in China's food delivery market, challenging the existing duopoly of Meituan and Ele.me by addressing key industry pain points such as high commissions and rider welfare [2][3][5] - JD.com's second-quarter earnings report shows a total revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, with its new business segment driven by food delivery experiencing a staggering 199% revenue growth [2][3][8] - The management emphasizes a long-term strategy for the food delivery business, focusing on sustainable growth rather than short-term gains, aiming to create a win-win situation for merchants, riders, and consumers [5][14][18] Business Performance - JD.com’s food delivery service has expanded to cover 350 cities and over 1.5 million quality dining establishments, establishing a reliable service network for consumers [3][5] - The number of orders has surpassed 25 million, reflecting a strong internal operational strategy that enhances consumer experience and merchant services [5][15] - The company has reported a significant increase in active users and shopping frequency, with over 40% year-on-year growth in both metrics [7][8] Strategic Positioning - JD.com aims to innovate within the food delivery sector by leveraging its supply chain capabilities, moving away from the "two landlord" model to a self-operated brand approach [15][16] - The introduction of the "Seven Fresh Kitchen" model has shown promising results, with daily orders exceeding 1,000 and a repurchase rate significantly higher than the industry average [16] - The management's focus on long-term value creation is evident in their commitment to addressing the longstanding issues in the food delivery industry, aiming for a sustainable business model [14][18] Market Dynamics - The competitive landscape is intensifying, with JD.com opting not to engage in aggressive subsidy wars, instead focusing on building a robust operational framework [5][14] - The company’s strategic collaboration with quality restaurants aims to enhance the overall dining experience and drive growth for restaurant partners [16][18] - JD.com’s food delivery service is positioned as a critical component of its broader retail strategy, contributing to the overall growth of its core e-commerce business [10][18]