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情绪经济崛起启示录
Shang Hai Zheng Quan Bao·2025-08-15 18:19

Core Viewpoint - The implementation of the "Personal Consumption Loan Interest Subsidy Policy" aims to stimulate the development of the service consumption market, indicating a shift from product-led consumption to service-led consumption in China [1][11]. Group 1: Emotional Consumption Trends - Emotional consumption is characterized by its localized, immediate nature and high frequency, with significant growth driven by the pursuit of emotional value and care for individuals [1][2]. - The emotional economy, encompassing various business models and innovative products, is becoming a new engine for industrial upgrading, with related industries experiencing an average annual compound growth rate of 12% since 2013, and the market expected to exceed 2 trillion yuan by 2025 [1][3]. - The rise of emotional consumption is evident in the explosive growth of the trendy toy market, with brands like Pop Mart's LABUBU seeing a 315.2% year-on-year sales increase in June [3]. Group 2: Market Dynamics and Consumer Behavior - As GDP per capita exceeds $13,000, the demand for service consumption accelerates, shifting consumer focus from practical product functions to emotional experiences and cultural values [7]. - The emotional economy is reflected in various sectors, including the pet industry, which is projected to reach a market size of 811.4 billion yuan by 2025, evolving into a comprehensive ecosystem that meets emotional needs [4]. - The cultural and tourism industries are also benefiting from this trend, with experiences becoming a new consumption trend, as seen in the popularity of performances and theme parks [4][5]. Group 3: Corporate Strategies and Innovations - Companies with strong IP reserves and integrated industry chains, such as Yuewen Group and Pop Mart, are leveraging emotional consumption trends to enhance their market presence [8]. - The diverse and personalized nature of consumer groups necessitates that companies innovate around emotional resonance and psychological needs to remain competitive [8]. Group 4: Challenges and Regulatory Considerations - The rapid growth of the emotional economy brings challenges such as product homogenization and shortened IP lifecycles, raising concerns within the industry [9][10]. - There is a need for improved legal frameworks and industry standards to address issues like false advertising and emotional fraud, ensuring consumer protection [11].