新加坡直播电商市场潜力大

Group 1 - The core viewpoint of the articles highlights the rapid growth of live e-commerce in Singapore, with projected sales reaching SGD 1.67 billion (approximately USD 1.3 billion) by 2025, accounting for 40% of the local social e-commerce market [1] - The shift in consumer habits, driven by the increasing use of social media, is a significant factor in the growth of live e-commerce, with social e-commerce expected to grow at a CAGR of 16% and reach USD 6.6 billion by 2030 [1] - Live e-commerce offers a more interactive and entertaining shopping experience compared to traditional e-commerce, with a conversion rate that is ten times higher than traditional cross-border e-commerce [1] Group 2 - Live e-commerce creates numerous opportunities for businesses, allowing them to showcase products, answer questions in real-time, and conduct promotional activities, which enhances consumer trust and shortens decision-making time [2] - DBS Bank has launched several initiatives to support small and medium-sized enterprises (SMEs) and family-run shops in seizing live e-commerce opportunities, including training workshops and live sales events in collaboration with TikTok [2] - A recent 60-hour live sales event on TikTok garnered nearly 15 million exposures, with approximately 87% of participating businesses being first-time live sellers, leading to sales growth and closer consumer connections [2] Group 3 - Generative artificial intelligence is significantly advancing the development of live e-commerce, with tools like real-time translation breaking language barriers and AI hosts enabling 24/7 streaming [3] - The application of generative AI is expected to enhance the popularity of live e-commerce, making it a crucial component of Singapore's e-commerce market by 2030, with live e-commerce projected to account for over one-third of the social e-commerce market [3] - Live e-commerce provides a low-cost, high-efficiency sales channel for SMEs and family-run shops, helping them stand out in a competitive market [3]