“镇江超级夜”全域看“苏超”活动启动 “1+6+8”激活全城互动体验式消费

Core Points - The "Zhenjiang Super Night" event aims to activate the night economy through innovative consumption scenarios and online-offline integration, running from August 15 to September [1] - The event framework consists of "1 main venue, 6 sub-venues, and 8 major segments," focusing on new business models and experiential consumption [1] - The main venue, "Jingji Relaxation Collection," features over 50 food and beverage vendors, creating a vibrant atmosphere for night-time activities [1] Group 1 - Six core commercial complexes, including Suning Plaza and Wanda Plaza, will host large-screen viewing events and various promotional activities centered around "emotional economy" and "night economy" [2] - The event encourages businesses to extend their operating hours and offers incentives such as "overtime discounts" and "energy supply stations" to enhance the consumer experience [2] - The city has previously launched a consumption promotion plan to stimulate the local economy, distributing over 10 million yuan in subsidies through various platforms [2] Group 2 - During the event, nighttime consumption accounted for over 40% of total sales, with a 13% year-on-year increase in dining expenditures [3] - The event attracted over one million spectators through various viewing points, significantly boosting sales in key commercial complexes, which saw an average increase of over 10% year-on-year [3] - The initiative aims to create a collective economic resonance and enhance the night economy in Zhenjiang, inviting citizens to participate in the festivities [3]