上海书展首次落户浙江乌镇 桨声光影与书香交汇中——阅读：大城小镇共同的风景

Core Insights - The first Wuzhen Reading Festival, themed "Big City, Small Town, Joyful Reading," is being held from August 13 to 19, 2023, as a sub-event of the Shanghai Book Fair, marking the first time the fair has been hosted in Wuzhen, Zhejiang [1] Group 1: Event Overview - The Wuzhen Reading Festival transforms the ancient town into an open-air library, featuring reading points and themed activities throughout the area [2][4] - The festival includes various literary activities such as author talks, book signings, and themed salons, enhancing the cultural experience for visitors [5] Group 2: Cultural Integration - The event represents a significant attempt to integrate cultural and tourism sectors, promoting a "cultural + tourism" model that enhances the synergy between literature and travel [3][4] - Over 70 reading spots have been created throughout Wuzhen, allowing visitors to engage with literature in various scenic locations [4][5] Group 3: Visitor Experience - The festival features a diverse selection of over 4,000 books across genres, including literature, art, and children's books, providing immersive reading experiences [5] - Visitors can borrow books directly from their hotel rooms via a QR code system, ensuring a seamless reading experience during their stay [5]