湾区自媒体与品牌企业共建大会举行，共话清朗空间与品牌共生

Core Insights - The "Clear Network · Guangzhou Action" conference focused on the collaboration between self-media and brand enterprises to enhance the business environment in the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] - The event gathered over 120 participants, including government officials, experts, and representatives from major platforms and self-media [1][3] Group 1: Conference Themes and Discussions - The conference emphasized the need for mutual empowerment between self-media and brand enterprises in a digital economy, highlighting the importance of creating a clear online environment [3] - Keynote speeches addressed the evolution of brand storytelling in the social media era, advocating for emotional resonance over one-way communication [3][6] - Experts shared insights on media trends and reputation risk management for enterprises, indicating the multifaceted value self-media brings to brand building [3] Group 2: Initiatives and Future Directions - The establishment of a Brand Special Committee aims to promote professional and standardized development in the self-media industry, facilitating long-term collaboration between enterprises and niche self-media [7] - An initiative titled "Clear Network · Guangzhou Action" was launched to optimize the business environment, encouraging self-media and enterprises to work together for mutual benefit [7][9] - The conference also revealed 16 outstanding cases of self-media that effectively showcased the improved business environment in Guangzhou, demonstrating the positive role of self-media in urban image promotion [7]