农夫山泉连续三年进入全球软饮料品牌价值排行榜前十 位列中国同类品牌第一名

Core Insights - BrandFinance's report ranks Nongfu Spring as the 3rd most valuable non-alcoholic beverage brand globally, marking the first time a Chinese brand has entered the top three, following Coca-Cola and Pepsi [1][3] Brand Value and Growth - In 2025, Nongfu Spring's brand value reached $11.09 billion, reflecting a year-on-year growth of 33.6% [3] - The Brand Strength Index (BSI) increased by 3.5 points to 91.1, achieving the highest AAA+ rating, establishing Nongfu Spring as a benchmark in the Asian non-alcoholic beverage sector [3] Product Diversification and Market Strategy - Nongfu Spring has developed a diversified product matrix that includes bottled water, tea, juice, and functional beverages, creating a synergistic effect where consumers may purchase tea alongside water [3] - The brand's "0 sugar, 0 calories, 0 artificial flavors" label for its Oriental Leaf tea has led to continuous market share growth, with a compound annual growth rate exceeding 86% over the past three years [3] Competitive Advantages - Nongfu Spring's brand value growth is closely linked to its strong position in premium water sources, with 15 major water sources and ongoing projects for further development [4] - The company's commitment to a "natural and healthy" brand philosophy has established significant competitive barriers [4] Brand Image and Global Expansion - The diverse aesthetic design of Nongfu Spring's packaging caters to various consumer needs, combining high-end and localized strategies to enhance brand value [4] - The company aims to become a world-class international enterprise, actively exploring overseas market opportunities and leveraging China's biodiversity to introduce more health products globally [4] Brand Evaluation Standards - BrandFinance's evaluation system includes core dimensions such as brand strength index, financial performance, and market competitiveness, making the "Global Soft Drink Brand Value 50" list a gold standard for measuring brand value [5]