Xin Lang Cai Jing·2025-08-16 05:48Group 1 - Xiaomi's YU7 achieved over 200,000 pre-orders in just three minutes, setting a new benchmark in the smart car industry, which is seen as a "myth" that few can replicate [1] - The success of YU7 is attributed to its emotional value, appealing design, competitive pricing, and strong marketing by Lei Jun, which resonated with consumers [1][2] - Other companies, such as XPeng, are also focusing on emotional value in their products, with XPeng's new P7 emphasizing both technology and aesthetics [2][3] Group 2 - The concept of emotional value is becoming central to the strategies of various automakers, with XPeng's founder emphasizing the importance of aesthetics alongside technology [2][3] - Companies like Li Auto, Leap Motor, and Great Wall are also working on enhancing emotional value in their products, indicating a broader industry trend [3][19] - The shift towards emotional value reflects a change in consumer preferences from basic transportation needs to a desire for personalized and emotionally resonant products [20] Group 3 - Cross-domain integration is identified as a key factor in enhancing emotional value in smart vehicles, requiring collaboration across various functional domains [3][21] - XPeng and Volkswagen's collaboration on the CEA architecture aims to support both electric and hybrid vehicles, showcasing the industry's move towards integrated systems [24] - Companies are investing in advanced computing architectures to facilitate cross-domain integration, which is essential for delivering emotional value in smart cars [25][28]