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打破“西方垄断”!农夫山泉进入2025全球软饮料品牌价值排行榜前三
Di Yi Cai Jing·2025-08-16 07:01

Core Insights - BrandFinance's report ranks Nongfu Spring as the 3rd most valuable non-alcoholic beverage brand globally in 2025, marking a significant milestone for the Chinese soft drink industry and indicating a shift in the Western-dominated beverage market [1][4] - Nongfu Spring's brand value reached $11.09 billion in 2025, reflecting a year-on-year growth of 33.6%, with a brand strength index (BSI) increase of 3.5 points to 91.1, achieving the highest AAA+ rating [1][6] - The company's success is attributed to its dual-engine strategy of "water + beverages" and a strong emphasis on health, which has allowed it to maintain a diverse product matrix [1][3] Company Strategy - Nongfu Spring has established 15 major water sources and is actively developing additional projects, reinforcing its commitment to a "natural and healthy" brand philosophy, which creates a significant competitive barrier [3] - The brand's image is enhanced through diverse bottle designs that cater to various consumer needs, combining high-end and localized strategies to sustain its brand value growth [3] Market Position - The company aims to become a world-class international enterprise, exploring overseas market opportunities and leveraging China's biodiversity to introduce more health products globally [4] - Nongfu Spring's consistent presence in the BrandFinance rankings reflects the scientific and sustainable nature of its brand building and business development [6]