当宠物住进 “智能舱”，百亿“它经济”再升温

Core Insights - The pet supplies industry is experiencing a significant shift towards smart products, with a projected growth rate leading all segments from 2018 to 2025, and smart pet device penetration exceeding 35% in first-tier cities [1][4] - The market for smart pet products in China is expected to reach approximately 10.2 billion yuan in 2024, accounting for one-fifth of the total pet supplies market [4] - The integration of technologies such as artificial intelligence, IoT, and big data is driving the rapid development of the pet supplies industry, addressing consumer pain points related to time, health monitoring, safety, and convenience [4][8] Industry Trends - The changing perception of pet ownership is creating a market worth billions, with consumers increasingly viewing pets as family members and willing to invest more in their care [3][4] - The demand for smart pet products is growing as consumers seek solutions that reduce daily care burdens, with products like automatic feeders and smart water dispensers becoming necessities for busy pet owners [3][4] - The rise of social media and the trend towards personalized pet care are driving the growth of small and exotic pets, presenting new market opportunities for specialized pet products [8][9] Company Innovations - Companies are focusing on personalized and differentiated products in the smart pet sector, with innovations such as AI health monitoring systems and smart litter boxes being introduced [5][6] - New brands are emerging in the smart pet market, with products designed to redefine pet living spaces and enhance pet health management through advanced technology [5][6] - Established companies and new entrants from various sectors, including home appliances and technology, are increasingly entering the smart pet product market, indicating a competitive landscape [6][9] Market Expansion - The number of urban pets in China is projected to reach 120 million by 2024, with the overall pet market size surpassing 300 billion yuan, highlighting the immense potential for smart pet products [7][8] - Chinese smart pet products are gaining traction in global markets through e-commerce platforms, with significant sales growth observed in regions like Europe [9] - The future of smart pet devices is promising, with a focus on multifunctionality, data connectivity, and deep AI applications to meet core consumer needs [9]