聚焦成都世运会丨赛事流量化为消费增量

Group 1 - The Chengdu Universiade is driving local economic growth through various promotional activities, including the "ticket root discount map" that offers benefits to visitors holding event tickets [1][2] - The event has led to a significant increase in tourism, with 218,200 visitors recorded in the first three days, and hotel occupancy rates in Longquanyi District rising by 50% year-on-year [1] - The local government is leveraging the Universiade to stimulate consumption, with initiatives like the "Wuhou Midsummer Consumption Month" offering discounts to ticket holders [1] Group 2 - Chengdu High-tech Zone launched the "ticket root economy" initiative, aiming to convert event traffic into economic growth for the city [2] - The city is targeting a total sports industry scale exceeding 150 billion yuan, indicating a strong focus on developing the sports sector as a key economic driver [2] - Local businesses are benefiting from increased sales, with unique products featuring panda elements attracting both local and foreign customers [2]