“秋奶”出现蟑螂？ 蜜雪冰城道歉！

Core Viewpoint - The recent incident involving a cockroach found in an unopened cup of milk tea from Mixue Ice City has raised significant concerns about food safety and the company's operational practices, particularly its heavy reliance on a franchise model [2][4][7]. Group 1: Incident Details - A consumer reported finding a cockroach in an unopened cup of jasmine milk green tea purchased from a Mixue Ice City store in Ganzhou, Jiangxi [4]. - The company has issued an apology and refunded the consumer, while also compensating them 1,000 yuan as per food safety regulations [6][4]. - This incident is part of a larger pattern of complaints, with over 10,000 complaints related to food safety issues, including foreign objects in drinks [7][12]. Group 2: Business Model and Financial Performance - As of December 31, 2024, Mixue Ice City operates a total of 46,479 stores globally, with 46,462 being franchise stores, resulting in a franchise ratio of 99.96% [12][13]. - The company has expanded significantly, adding 8,914 stores compared to the previous year, with 57.4% of its stores located in third-tier cities and below [12][13]. - In 2024, Mixue Ice City's revenue from product and equipment sales reached 24.21 billion yuan, a year-on-year increase of 21.7%, while revenue from franchise and related services grew by 52.8% to 620 million yuan [13].