“媒体+”引爆遂溪江洪开渔周！千帆竞发共赴鲜味之约

Core Viewpoint - The event marks the opening of the fishing season in Jianghong, Suixi County, which is part of a broader initiative to promote rural revitalization through the "Media+" model, enhancing the local marine economy and tourism industry [9][20]. Group 1: Event Overview - The fishing season officially opened at Jianghong Fishing Port after a three-and-a-half-month break, with fishing boats setting sail towards the Beibu Gulf [4][5]. - The opening ceremony was part of the "Media+ Empowerment" initiative, aimed at integrating media with rural revitalization efforts [6][9]. - The event featured various cultural performances and activities, creating a festive atmosphere [14][16]. Group 2: Economic Impact - The event is expected to boost local tourism and the marine economy, with significant participation from tourists and local businesses [30][36]. - Last year's fishing season attracted 80,000 visitors, with the first day of the fishing festival recording over 1,200 tons of fish traded, generating more than 20 million yuan in revenue, a 20% increase year-on-year [50][52]. - The Jianghong Fishing Port is a major distribution center, handling nearly 100,000 tons of fish annually, accounting for over 80% of the county's fishery transaction volume [74][76]. Group 3: Media and Marketing Strategy - The event utilized various media platforms, including live streaming and social media, to engage audiences, resulting in nearly 3 million views during the live broadcasts [28][30]. - The "Media+" approach aims to enhance brand awareness for local seafood products and promote the Jianghong fishing culture [34][36]. - The integration of agriculture, tourism, and culture through innovative marketing strategies is designed to convert visitor interest into economic growth [39][41]. Group 4: Future Prospects - The local government plans to further integrate traditional fishing activities with brand promotion and rural revitalization, aiming to attract more tourists and investments [24][26]. - The initiative is part of a larger plan to develop a sustainable fishing and cultural tourism brand, enhancing the region's appeal [22][24].