Core Viewpoint - Snap's recent Q2 results have led to a significant drop in stock price, but there are underlying factors that may present investment opportunities despite the disappointing performance [1][2][7]. Company Performance - Snap reported Q2 revenue of $1.34 billion, a 9% year-over-year increase, driven by a 9% rise in daily users (469 million) and a 7% increase in monthly users (932 million) [5]. - The company experienced a net loss of $262.6 million, or $0.16 per share, but free cash flow improved from a negative $73.4 million to a positive $23.8 million [5]. - Analysts had expected revenue of $1.35 billion and a per-share loss of $0.15, indicating a slight miss on revenue expectations [6]. Advertising and User Growth - Snap's core business model relies on advertising, and user growth is crucial for monetization [4]. - User growth has stalled in North America and Europe, where average per-user revenue is highest, raising concerns about Snap's ability to compete with larger platforms [9]. - An issue with Snap's ad platform led to underpricing of ad inventory, impacting both revenue and net loss [6]. Long-term Potential - Despite current challenges, Snap is seen as having a long growth path ahead, particularly with its focus on authenticity in advertising, which resonates with Gen Z users [11][12]. - The company is investing in augmented reality technology and AI-powered tools to enhance its advertising offerings, which could improve future performance [10][11]. - The market may not fully recognize Snap's potential yet, suggesting that now could be an opportune time for investors to consider entering a position [17].
After Recent Earnings, What's the Investment Thesis for Snap Now?