半个多月覆盖深圳逾30000家庭，家财险能否成为新蓝海

Core Insights - Continuous heavy rainfall in Shenzhen has boosted the household property insurance market, with the "Shenzhen Huijia Bao" insurance product generating over 2 million yuan in premiums within just half a month and attracting over 30,000 households [2][3] - The product, launched on July 28, 2023, is a government-guided, inclusive household property insurance designed specifically for Shenzhen, following the earlier "Shenzhen Huimin Bao" initiative [2][4] - The basic premium for "Shenzhen Huijia Bao" is set at 58 yuan, providing coverage up to 1.8 million yuan for various risks including fire, natural disasters, and third-party liabilities [2][3] Product Features - "Shenzhen Huijia Bao" covers 13 types of natural disasters and accidental damages, including property loss from typhoons, floods, and falling objects, as well as third-party injuries caused by household accidents [3][4] - The insurance product includes coverage for the main structure of the house (1.5 million yuan), interior decoration (50,000 yuan), personal property (50,000 yuan), and third-party liabilities (100,000 yuan each for fire and falling objects) [2][3] Market Context - The push for inclusive household property insurance aligns with national policies aimed at enhancing financial services for new citizens and improving their ability to withstand property loss risks [3][4] - Shenzhen is not the first city to introduce such insurance; the first inclusive household property insurance, "Rongjiabao," was launched in Chengdu in July 2022 [3][4] - The insurance market in Shenzhen is significant, with total assets reaching 7.3 trillion yuan and a claims payout of 68.5 billion yuan in the previous year, reflecting a growth trend in the non-auto insurance sector [5][6] Industry Trends - The non-auto insurance sector, including household property insurance, is seen as a new growth area for insurers facing intense competition and shrinking profit margins in traditional auto insurance [5] - The market for household property insurance in China is projected to exceed 200 billion yuan by 2030, indicating substantial growth potential [5]