夜经济起势，商家订单多起来，汤包店都能开到凌晨三点

Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [2] - The night economy is particularly benefiting the food and beverage industry, as restaurants adapt their operating hours to cater to late-night consumers [3][5] Group 1: Night Economy Growth - The night economy is defined as consumption occurring between 6 PM and 6 AM, with large shopping malls seeing over 50% of their daily sales during the hours of 6 PM to 10 PM [2] - In Shanghai, the total consumption in the night economy reached 880.09 billion yuan in June, marking a 3.3% year-on-year increase [2] - The demand for night tourism is also on the rise, with the China Tourism Research Institute projecting a total expenditure of 1.91 trillion yuan for night tourism in 2024, a 21.7% increase from the previous year [3] Group 2: Restaurant Adaptation - Restaurants are increasingly extending their hours to capture late-night business, with some establishments operating until 3 or 4 AM [3][5] - A specific restaurant in Nanjing reported a 70%-80% increase in overall orders compared to the previous year, with online orders significantly outpacing dine-in orders [3][5] - The average order value during nighttime is higher, with customers often ordering more expensive items, indicating a shift in consumer behavior towards "emotional consumption" during late hours [6] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges for businesses, including increased operational complexity and the need for more refined management practices [8][9] - The market for night economy-related businesses is expanding, with over 1.3 million existing companies in this sector and approximately 90,000 new registrations this year [10] - Young consumers are the primary drivers of night economy growth, with their spending habits characterized by a preference for quality, personalization, and cultural experiences [10]