韩国星巴克禁止携带大型工作设备

Core Viewpoint - Starbucks Korea has updated its policy to prohibit customers from bringing large office equipment such as desktop computers and printers into stores, aiming to ensure a pleasant and convenient in-store experience for all customers [1] Group 1: Policy Changes - The new policy specifically targets "cafe scholars," individuals who work or study for extended periods in cafes [1] - Laptops and small personal devices remain allowed, but larger items are banned due to their impact on seating and shared space [1] - Starbucks emphasizes the need to maintain the comfort of shared spaces while continuing to uphold the "third space" concept [1] Group 2: Market Context - High office rental costs in South Korea, particularly in Seoul, have forced many employees to seek alternative workspaces in cafes [1] - The increase in remote work demand during the pandemic has led to a crowded environment in Starbucks locations [1] - Some customers have expressed dissatisfaction with the new policy, feeling it negatively affects their dining experience [1] Group 3: Cultural Insights - Experts note that South Korea has a strong tea house culture, and cafes are becoming a new cultural hub, but excessive use has prompted the need for policy adjustments [1]