夜经济起势：商家订单多起来，汤包店都能开到凌晨三点

Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [1] - The night economy is particularly thriving in cities like Nanjing and Shanghai, with Shanghai's night consumption market reaching 880.09 billion yuan in June, a 3.3% year-on-year increase [1][2] - The demand for night tourism is also on the rise, with a projected total expenditure of 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [2] Group 1: Business Operations - The owner of a soup dumpling shop in Nanjing has extended operating hours to 6 AM to 3-4 AM, indicating a shift in consumer behavior towards late-night dining [1][2] - The shop has seen a significant increase in online orders, with daily orders rising from around 2,000 last summer to approximately 300 on weekends this year, marking a 70%-80% overall increase [2][4] - The average order value at night is higher, with customers often ordering more expensive items, reflecting a shift in dining habits [5] Group 2: Market Dynamics - The growth of night economy is driven by various factors, including the summer vacation period and increased tourism in cities like Nanjing [2][4] - Online food delivery platforms have contributed to the growth of night economy, with night-time online orders outpacing dine-in orders due to subsidies and high temperatures [2][4] - Data from Ele.me shows that night orders from residential areas remain the highest, with significant growth in orders from camping sites and parks [4] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including increased competition and the need for refined management practices [7][8] - Businesses are investing in operational efficiency, with some establishing dedicated teams to manage online orders and improve service quality [8] - The night economy is expected to continue growing, with over 1.3 million related businesses currently operating in China, and new registrations increasing [9]