城市“无形之战”白热化：京深沪杭凭什么领跑？| 智库

Core Insights - The competition among cities has evolved beyond tangible resources, focusing increasingly on intangible assets like brand value, which is becoming a crucial lever in reshaping China's urban landscape [1][2] - The "2025 China Listed Companies Brand Value Blue Book" has been released, ranking the brand values of listed companies across various cities, highlighting the importance of brand value in economic development [1][2] Group 1: Brand Value Rankings - The top three cities, Beijing, Shenzhen, and Shanghai, collectively hold a brand value of 17.9 trillion yuan, accounting for 62.8% of the total brand value of the listed companies in the top 100 cities [2][3] - The brand value of the top three cities has increased from 132,951.86 billion yuan in 2022 to 179,245.80 billion yuan in 2025, indicating a significant upward trend [7] - The brand value of Hangzhou, ranked fourth, is close to 3 trillion yuan, largely driven by the e-commerce giant Alibaba, which contributes over half of this value [7][20] Group 2: City Performance and Trends - Cities like Nanjing and Wuhan are facing challenges due to a lack of new listed companies, leading to a decline in brand value, with Nanjing's brand value dropping by 11.60% from 2022 to 2025 [14][16] - Ningde has shown remarkable growth, with its brand value skyrocketing from 287.06 million yuan in 2022 to 1,876.91 million yuan in 2025, primarily due to the success of its leading company, CATL [10][12] - Guangzhou's brand value growth has stagnated, with a slight increase from 5,751.10 million yuan in 2022 to 6,059.34 million yuan in 2025, reflecting a broader trend of traditional industries facing challenges [8][20] Group 3: Industry Insights - The brand value of traditional industries in cities like Wuhan and Nanjing has seen significant declines, particularly in sectors such as real estate and retail, which are struggling to maintain their previous levels [18][19] - The automotive and pharmaceutical sectors in Wuhan have lost over 100 billion yuan in brand value, primarily due to declines in major local companies [18] - The shift towards high-value industries such as finance, internet, and high-end manufacturing is evident in the top cities, which are better positioned to leverage brand value for economic growth [5][6]