AI Glasses to Replace Smartphones? Meta Is Taking Aim at Apple

Core Viewpoint - Meta Platforms is focusing on the development of AI glasses as a potential replacement for smartphones, despite significant losses in its Reality Labs segment [2][3][6]. Financial Performance - In Q2, Meta's advertising business performed well, while Reality Labs lost over $18 billion in the past year [1]. - Meta's current stock price is $785.23, with a 12-month price target of $822.41, indicating a potential upside of 4.73% [8]. Market Opportunity - The global market for AI glasses could reach $400 billion, significantly larger than Meta's revenue over the last 12 months [4][5]. - The smartphone market, with sales exceeding $100 billion in Q2 2025, serves as a reference for the potential growth of AI glasses [5]. Competitive Landscape - Apple's recent lack of innovation in iPhone models has created an opportunity for Meta to position AI glasses as a necessary technology [7][9]. - Meta's R&D spending averages over 27% of its revenue, compared to Apple's 7.7%, highlighting Meta's commitment to innovation [10]. Future Outlook - If AI glasses achieve mass adoption, they could provide significant growth for Meta, complementing its existing advertising business [11].