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夜经济起势!商家订单多起来 汤包店能开到凌晨三点
Di Yi Cai Jing·2025-08-16 22:40

Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night and major shopping malls generating over 50% of their daily revenue between 6 PM and 10 PM [2][3] - The summer of 2023 has seen a notable increase in night-time business, with restaurants adapting their hours to cater to the growing demand from young consumers and tourists [3][4] Group 1: Night Economy Growth - The night economy is defined as consumption occurring from 6 PM to 6 AM, with significant growth in night-time dining and delivery services [4][5] - In July 2023, a restaurant in Nanjing reported a 70%-80% increase in overall orders compared to the previous year, with online orders surging due to summer promotions and high temperatures [3][4] - The domestic night-time tourism expenditure is projected to reach 1.91 trillion yuan in 2024, reflecting a 21.7% year-on-year growth [3] Group 2: Consumer Behavior - Young consumers are driving the night economy, with their spending characterized by higher average order values and a tendency to try multiple items during late-night dining [5][9] - Data from Ele.me indicates that night-time orders from residential areas remain the highest, with significant growth in orders from leisure venues such as camping sites and amusement parks [4][8] Group 3: Business Challenges - Operating in the night economy presents challenges for businesses, including the need for efficient management and the rising costs associated with delivery services [6][8] - Businesses are increasingly focusing on product quality and customer experience to enhance repeat purchases, necessitating a more refined operational approach [7][8] Group 4: Market Dynamics - The number of night economy-related businesses in China has surpassed 1.3 million, with approximately 90,000 new registrations in 2023, indicating a competitive landscape [8][9] - Analysts suggest that while the night economy presents opportunities, it also requires businesses to innovate and ensure safety measures to meet consumer demands [9]