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城市“无形之战”白热化:京深沪杭凭什么领跑?
Mei Ri Jing Ji Xin Wen·2025-08-16 23:52

Core Insights - The competition among cities has evolved beyond tangible resources, focusing increasingly on intangible assets, particularly brand value, which is becoming a crucial lever in reshaping China's urban landscape [1][2] - The "2025 China Listed Company Brand Value Blue Book" has been released, ranking the brand values of listed companies across various cities, highlighting the importance of brand value in economic development [1][2] Group 1: Brand Value Rankings - The top three cities, Beijing, Shenzhen, and Shanghai, collectively hold a brand value of 17.9 trillion yuan, accounting for 62.8% of the total brand value of the top 100 cities [2][3] - The brand value of the top three cities has increased from 132,951.86 billion yuan in 2022 to 179,245.80 billion yuan in 2025, indicating a significant upward trend [7] - The brand value of Hangzhou, ranked fourth, is close to 3 trillion yuan, largely driven by Alibaba's contribution of over 18,335.42 billion yuan [7][21] Group 2: City Performance and Trends - Cities like Nanjing and Wuhan are facing challenges due to a lack of new listed companies, leading to a decline in brand value [2][15] - Ningde has shown remarkable growth, with its brand value soaring from 287.06 billion yuan in 2022 to 1,876.91 billion yuan in 2025, primarily due to the success of CATL [11][13] - Guangzhou's brand value has stagnated, with a slight increase from 5,751.10 billion yuan in 2022 to 6,059.34 billion yuan in 2025, reflecting a slow growth rate of 5.36% [8][21] Group 3: Industry Insights - The brand value of traditional industries in cities like Wuhan and Nanjing is declining, particularly in sectors such as real estate and retail, which are experiencing significant drops [15][19] - The automotive and pharmaceutical sectors in Wuhan have seen a substantial decrease in brand value, primarily due to the decline of major local companies [19][20] - The shift towards high-value industries such as digital economy and renewable energy is becoming essential for cities to maintain competitive brand value [2][11]