黑龙江省18个边境城市旅游市场持续火爆

Core Insights - The tourism consumption season in the border areas of Heilongjiang Province was launched on August 16, 2023, in Hulin City, indicating a strong recovery and growth in the tourism market [1] - In the first half of 2025, 18 border counties in Heilongjiang received 16.1 million visitors, with total spending reaching 9.54 billion RMB, reflecting year-on-year increases of 24.72% and 36.09% respectively [1] Group 1 - Heilongjiang Province shares a border with Russia, with a border line of approximately 2,981 kilometers, featuring significant tourist attractions such as the Great Border River and Great Border Lake [1] - The border tourism alliance in Heilongjiang has been enhancing regional resource integration, product diversification, market expansion, service improvement, and facility enhancement to create a strong brand for border tourism [1] - The theme of the current tourism season is "Supporting Northern Opening, Promoting Border Prosperity, Empowering County Economy," which includes a conference and a tourism fair to showcase new experiences and business models [1] Group 2 - According to Ctrip's data, online border tourism in Heilongjiang is projected to grow by 194.88% in visitor numbers and 206.04% in spending in 2024, continuing a trend of rapid growth into 2025 [2] - A strategic cooperation framework agreement was signed between the Heilongjiang Provincial Department of Culture and Tourism and the Heilongjiang Entry-Exit Border Inspection Station to promote border tourism and enhance consumer spending [2] - Future initiatives by the border tourism alliance will focus on product innovation, service enhancement, and targeted marketing strategies to accelerate high-quality development in border tourism [2]