双向奔赴 激发消费市场新活力

Core Insights - The article highlights the vibrant consumer activity in Liaoning province, driven by various promotional events and initiatives aimed at boosting consumption and enhancing the overall economic environment [1][2][7] Demand Side: New Consumption Provides Growth Support - The rapid growth of instant retail reflects the diverse consumer demands, with significant increases in spending on education, culture, and entertainment, which rose by 21.3%, and on daily necessities, which increased by 13.4% year-on-year [3] - Spending on durable goods, particularly home appliances like refrigerators and air conditioners, surged by 49.5% [3] - The retail sales of new energy vehicles grew by 22.7%, while energy-efficient appliances saw a remarkable increase of 55.8% [3] Service Consumption Growth - Urban residents in Liaoning spent an average of 7,495 yuan on service consumption, marking a year-on-year increase of 7.5%, outpacing the growth of goods consumption by 5.1 percentage points [4] - Rural residents' service consumption reached 3,146 yuan, with a year-on-year growth of 6.7% [4] - The tourism market in Liaoning has been thriving, contributing to the overall increase in service consumption [4] Supply Side: New Scenarios Ignite Consumption Dynamics - The opening of the Shenyang Global Harbor and other innovative venues has attracted significant consumer traffic, with nearly 100,000 visitors on the opening day [5][6] - Shenyang has introduced over 950 new commercial brands, focusing on first-store economies to enhance consumer experiences [6] - The province has implemented measures to promote first-store economies, aiming to attract domestic and international brands and create a vibrant consumption ecosystem [6][7]