Xin Hua Ri Bao·2025-08-17 02:05Core Insights - The "Su New Consumption · Su Super" Carnival aims to boost consumer spending in Jiangsu province through a series of promotional activities linked to the "Su Super" sports events [1][5]. Group 1: Event Overview - The event was organized by the Provincial Department of Commerce, in collaboration with various local entities, and took place on August 16 in Nanjing [1][3]. - The carnival features over 1,800 promotional activities across the province, distributing more than 140 million yuan in consumer vouchers and involving over 16,000 trade and circulation enterprises [5]. Group 2: Promotional Activities - The initiative includes the "Su Super Second Venue" expansion, which aims to enhance the visibility of 979 "Su Products" brands and facilitate their sales nationwide [5]. - A focus on 50 night-time consumer hubs will be part of the "Su · Super Night" activities, promoting diverse consumption options [5]. Group 3: Financial and Digital Support - Jiangsu Bank announced specific financial measures to support consumer spending, including the launch of the "Su Super" benefits package [7]. - A digital map named "Su Super Second Venue" was introduced, featuring 432 locations for shopping, dining, and entertainment, accessible via various digital platforms [7]. Group 4: Economic Impact - The series of activities is expected to significantly stimulate the consumer market in Jiangsu, transforming "event traffic" into "consumption energy" and contributing to economic growth [7].