中国农科院首席科学家尹军峰：新茶饮供应链需看人 “创” 茶

Core Viewpoint - The new tea beverage supply chain is supported by a triangular system of quality raw materials, technological innovation, and standardization, which are essential for its survival and development [12][18]. Group 1: Supply Chain Fundamentals - The quality of raw materials is the foundation of the new tea beverage supply chain, with a focus on fresh and pure tea leaves to extract natural flavors [13]. - Technological innovation acts as the engine for the supply chain, exemplified by the development of "continuous low-temperature countercurrent extraction" technology, which preserves the natural aroma of tea during industrial production [14][15]. - Standardization is crucial for aligning the traditional tea industry with the new tea beverage sector, ensuring a unified quality standard across diverse raw materials and production processes [16][17]. Group 2: Opportunities and Challenges - The rise of niche teas presents both opportunities and challenges for the supply chain, as these teas can enhance raw material diversity but may also lead to shortages and quality inconsistencies due to their small-scale production [23][24]. - To capitalize on the benefits of niche teas, supply chain companies should establish a "flavor database," promote moderate-scale cultivation, and develop flavor adaptation technologies [25][26][27]. Group 3: Design Thinking in Supply Chain - The shift from "producing tea" to "designing tea" represents a fundamental change in supply chain thinking, moving from resource-oriented to demand-oriented approaches [30]. - Cultivating "design thinking" involves creating a closed loop of consumer insights, technology transformation, and product implementation, ensuring that product development aligns with consumer preferences [31][32]. Group 4: Brand Development in New Tea Beverage Supply Chain - The new tea beverage sector is transitioning from traditional agricultural processing to modern industrial manufacturing, presenting significant branding opportunities [35]. - Current branding efforts in the new tea beverage supply chain are still in the early stages, with many companies lacking influential brands and focusing more on products than brand identity [36]. - Enhancing brand value can stabilize and sustain related agricultural industries, increase raw material pricing power, and support rural revitalization by connecting remote tea-producing areas with broader markets [39][40].