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新闻有观点·行业洞察丨水上轻运动:如何从打卡玩成真爱?
Yang Guang Wang·2025-08-17 09:06

Core Viewpoint - The rise of "water light sports" such as paddleboarding and kayaking is becoming a popular leisure activity in urban areas, driven by improved water quality, social media influence, and a growing willingness to pay for these experiences [1][3]. Industry Insights - The number of commercial gyms in China exceeds 70,000, while swimming venues number over 40,000, indicating a high willingness to pay for water sports [3]. - The water sports market in China is experiencing a compound annual growth rate of nearly 10%, surpassing international levels, and is expected to exceed 5 billion yuan in scale [8]. - The Jiangsu and Zhejiang markets are significant for water sports equipment, with manufacturers capable of integrated design and sales [8]. Safety Considerations - Key safety elements for participants include swimming ability, balance, and respect for nature [4]. - Safety measures recommended include wearing appropriate life jackets, using safety cords, and having experienced companions [4]. - Operators are advised to have certified lifeguards and to ensure compliance with safety equipment regulations [4]. Emerging Trends - New activities such as night paddling and water yoga are gaining popularity, indicating innovation in water sports experiences [8]. - The shift from traditional swimming pools to open water activities represents an upgrade in the industry, making water sports more family-friendly [8].