Core Insights - The announcement from the National Center for Food Safety Risk Assessment indicates that the application for Steviol Glycosides (enzyme conversion method) Reb M2 as a new food additive has successfully completed the public consultation phase, paving the way for its gradual entry into the domestic food and beverage market [1] - The global sugar reduction movement is reshaping the food industry, driven by WHO recommendations to limit free sugar intake to below 10% of total energy and China's "Healthy China Action (2019-2030)" initiative, which emphasizes sugar reduction as a key aspect of national health management [1] - The introduction of Reb M2 signifies a technological turning point in the sweetener industry, overcoming the taste limitations of traditional plant-extracted sweeteners and filling the market gap for "high sweetness and natural flavor balance" [1] Industry Analysis - Natural steviol glycosides primarily consist of Stevioside, RebA, and RebC, with Stevioside and RebA accounting for over 80% of the total, both of which exhibit significant aftertaste issues that limit their application in high-end food products [2] - Reb M2 offers a unique advantage, being 150-200 times sweeter than sucrose while having zero calories and high safety, with a sweetness release curve characterized by "front sweetness soft, middle sweetness full, and back sweetness short," effectively addressing the delayed sweetness issue of traditional plant-extracted steviol glycosides [2] - The vast market potential of Reb M2 is attributed to its broad applicability, allowing it to be blended with low-sweetness sweeteners like allulose and erythritol to optimize cost and taste, or with high-sweetness sweeteners like sucralose to mask metallic aftertaste and reduce usage [2] - Reb M2 has completed empirical research across over 20 food categories, covering core sectors such as dairy products, beverages, baking, and condiments, indicating its versatility and market readiness [2] - The launch of Reb M2 is set to reconstruct the sweetness logic in the food industry through technological innovation, facilitating the transition of the steviol glycoside industry from traditional extraction processes to green biomanufacturing, and opening new avenues for companies like Rhein Biotech in the health food and beverage market [2]
受益减糖浪潮,Reb M2申报新食品添加剂公示期结束