今年暑期“轻松”避暑模式走红 “体育+”成文旅新风尚

Group 1 - The tourism industry is introducing new "easy" experiences in scenic areas to enhance visitor comfort during the summer heat, such as automatic escalators and misting systems [1][5] - The popularity of "easy" activities, like the "easy" bungee jump and "light" rafting, has led to increased visitor numbers, with some attractions seeing daily attendance exceeding 1,000 [3][5] - Non-ticket revenue for scenic spots has significantly increased, with the share rising from below 20% to over 50% due to the introduction of new experiences [5] Group 2 - Nighttime tourism activities are gaining traction, with various themed events attracting more visitors and extending their stay, such as the immersive film-themed events in Zhengzhou [5][6] - The overall ticket bookings for nighttime outings have increased by 20% compared to last year, indicating a growing preference for evening entertainment [6] - The integration of sports into tourism, such as indoor skiing and football events, is becoming a new trend, with significant increases in visitor numbers and hotel occupancy rates [7][9] Group 3 - The indoor snow sports sector is thriving, with a reported 300% increase in foreign visitors, particularly from Japan and South Korea, during the summer [8] - The introduction of promotional offers linked to local sports events has boosted tourism, with some areas reporting a 60% increase in visitor numbers during match weekends [9] - The hospitality sector is benefiting from this trend, with hotel occupancy rates rising significantly during sports events, indicating a strong correlation between sports and tourism [9]