消费新观察丨“凉资源”催热避暑“热经济”

Core Viewpoint - Sanya is leveraging its unique coastal resources and low-altitude tourism to transform "cool resources" into a "hot engine" for the summer economy, attracting tourists despite high temperatures in other regions [1][3]. Group 1: Tourism Activities - The Taher Parachuting Base in Sanya has seen a significant increase in visitor numbers, with many tourists bringing friends and family, potentially increasing the customer base by 4-5 times [3]. - Tourists are enjoying various activities such as skydiving and diving, with positive feedback on the comfortable temperatures in the evenings [3][5]. - The local government is promoting water sports and unique hotel experiences to enhance the summer tourism appeal [5]. Group 2: Government Initiatives - Hainan Province is distributing 40 million yuan in "summer cooling subsidies" from July 1 to September 30 to promote tourism [6]. - The province is focusing on four themes: "mountain climbing, sea activities, museum visits, and cultural enjoyment" to enhance the quality of tourism offerings [6]. Group 3: Marketing Strategies - Sanya's tourism and cultural department has launched the "Cool Summer, Fun in Tang" campaign, offering a travel "passport" that connects various local tourism and dining experiences [5].