首胜如过年！常州早已“破圈”，“苏超式”足球联赛多地开花

Core Insights - The "Su Super" football league has become a phenomenon, igniting nationwide enthusiasm for football and related events, leading to the emergence of similar leagues in various regions such as Gan Super, Xiang Super, Chuan Super, Yu Super, and Han Super [3][10][11]. Group 1: Event Impact - The "Su Super" league has attracted over 1.2 million spectators by the ninth round, showcasing its popularity and engagement [4]. - The league has significantly boosted local tourism and hospitality sectors, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5]. - During specific match days, hotel occupancy in areas near the stadiums saw increases of nearly 30%, with some hotels reporting occupancy growth of up to 111% [6]. Group 2: Marketing and Promotions - Following a recent victory, the Changzhou team launched promotional campaigns, including free entry for visitors with the surname "Zhao" to local attractions, enhancing community engagement [4]. - The league's success has led to various promotional offers from local businesses, including discounts for residents and free entry for teachers, further stimulating local economies [4][5]. Group 3: Cultural and Social Influence - The league has fostered a sense of local pride and cultural identity, with 72.3% of respondents believing it enhances local cultural recognition [8]. - The "Su Super" league has been credited with increasing public participation in sports, with a notable rise in demand for leisure and entertainment activities [9]. Group 4: Expansion of Similar Leagues - The success of "Su Super" has inspired the establishment of similar leagues in other regions, with the Gan Super league already experiencing significant commercial interest and sponsorship opportunities [11][12]. - The Han Super league has also launched, attracting over 40,000 spectators for its inaugural match, indicating strong local support for these events [11]. Group 5: Economic and Infrastructure Development - The rise of "Su Super" and its counterparts is seen as a way to optimize the use of existing sports facilities, enhancing their utilization rates [12]. - The integration of sports events with local culture and tourism is expected to drive economic growth across multiple sectors, including hospitality and retail [13].