“8·18”，又来了！

Core Viewpoint - The annual "8·18 Financial Festival" has evolved into a significant event for investor education and engagement, with a notable increase in AI technology applications this year [1][3]. Group 1: Event Characteristics - This year's festival features a shift from a focus on traffic to value, emphasizing investor education and long-term investment principles [3]. - AI technology is widely utilized, with fund companies employing digital personas to deliver professional insights and generate engaging content [3][4]. - Fund companies are focusing on educating ordinary investors about systematic investment plans (SIPs) and promoting rational investment habits through creative formats like comic series [3][4]. Group 2: Company Initiatives - Changcheng Fund is promoting rational investment through various educational activities, including a comic series and interactive quizzes [3]. - Bosera Fund has organized creative events such as "AI Exhibition Exploration" and "Wealth Life Summer Camp," collaborating with media to produce educational videos [4]. - Nuon Fund continues to promote its "Nuon Return Day" series, focusing on live broadcasts and professional insights to enhance investor experience [4]. Group 3: Market Context and Goals - The festival serves as a crucial platform for investor education and customer service, aiming to create a comprehensive online financial ecosystem [6]. - Fund companies are focusing on high-interest sectors to conduct educational activities, helping investors recognize investment opportunities while maintaining a long-term perspective [6]. - The primary goal of participating in the festival is to assist investors in making rational decisions amidst market fluctuations, fostering a cycle of trust and growth between the industry and investors [7].