Zhong Guo Ji Jin Bao·2025-08-17 14:04Core Insights - The A-share market is experiencing increased activity, prompting brokerages to focus on upgrading their trading apps, particularly through AI integration [2][3] - Leading brokerages are adopting an "All in AI" strategy, aiming to transform service models from standardized offerings to intelligent customization [3][4] - The competition among brokerages has shifted from merely adding features to a customer-centric service logic reconstruction, emphasizing the integration of AI throughout the app [5] Industry Trends - The number of active users for securities apps is projected to reach 988 million by mid-2025, with a year-on-year growth of 15.92% [4] - The focus of recent updates in securities apps includes functionality optimization, user experience enhancement, and the addition of new intelligent features [4] - The ability to provide intelligent services is becoming a key competitive advantage, with top brokerages enhancing their AI capabilities to improve user retention [4][5] Technological Developments - Major brokerages like Guotai Junan and GF Securities are leading the way in AI integration, with Guotai Junan launching the first fully AI-driven app [3][6] - Smaller brokerages are also entering the AI space, with products like Jianghai Securities' "Combination Home" app focusing on active thematic investments [3][6] - The development of AI-driven advisory services aims to address traditional limitations in wealth management, such as service radius and personalized investment needs [6][7] Target Demographics - The Z generation, defined as individuals born between 1995 and 2009, is reshaping brokerage services with their unique demands for AI functionalities that are scenario-based, personalized, social, and gamified [8][9] - Z generation investors prefer non-intrusive interactions, seeking a seamless experience that avoids excessive notifications while providing valuable insights [8][9] - Brokerages are creating innovative platforms and engaging content to attract younger clients, such as GF Securities' "Yuanshi Stock" app and Galaxy Securities' "Manta" app [8][9]