2025年中国零售业高质量发展大会举行 聚焦行业发展新机遇新路径

Core Viewpoint - The Chinese retail industry is undergoing a critical transformation, driven by technological innovations such as artificial intelligence, big data, and the Internet of Things, which are reshaping retail formats and consumer experiences [1][2]. Group 1: Industry Trends - The integration of new technologies with retail scenarios is leading to the emergence of new models and formats in the retail sector [1]. - The new retail model, characterized by the integration of online and offline channels, is becoming mainstream, necessitating accelerated digital transformation and business model innovation [1][2]. - Consumers are demanding greater convenience, personalization, and experiential shopping, making unique and immersive shopping experiences key differentiators for brand loyalty [1][2]. Group 2: Strategic Initiatives - Retail enterprises are encouraged to study consumer psychology and behavior changes to capture new demands and optimize product structures, enhancing service quality and creating interactive, social shopping experiences [2]. - The Ministry of Commerce and six other departments have issued a plan outlining five main tasks for the retail industry: scene-based transformation, quality supply enhancement, digital empowerment, diversified innovation, and supply chain improvement [2]. - There is a push for the internationalization of the Chinese retail industry, with calls to participate in global competition, learn from international best practices, and enhance the international competitiveness of Chinese retail brands [2].