指尖上的“供享村社”

Core Viewpoint - The "Gongxiang Cun She" WeChat mini-program effectively connects rural agricultural products with urban consumers, enhancing the market reach of local farmers and promoting community engagement through party-led initiatives [2][4]. Group 1: Program Overview - "Gongxiang Cun She" was established by the Fan Zhuang Cooperative in Tianjin's Dongli District to facilitate the sale of quality agricultural products from rural areas to urban communities [2]. - The program collaborates with 112 village party branches to recommend over 100 types of agricultural products, ensuring quality and local representation [2]. - It has signed agreements with 42 community party branches, covering a population of over 400,000, and has conducted five sales events since the Spring Festival, resulting in approximately 3,000 orders [2]. Group 2: Community and Economic Impact - The initiative not only supports the sale of agricultural products but also creates job opportunities and aids disadvantaged groups, contributing to the overall prosperity of rural communities [2][3]. - The program has integrated a video live-streaming team, which has gained over 500,000 followers, enhancing the visibility and sales of rural products [3]. - The "Gongxiang Cun She" also provides support to vulnerable community members by distributing care packages during festive seasons [3]. Group 3: Financial Support and Development - Agricultural Bank of Tianjin Dongli Branch is actively supporting the program by offering tailored financial services to online farmers, including specialized loans [3]. - The bank has established a dedicated service team to educate farmers about financial products that can aid their participation in the "Gongxiang Cun She" platform [3]. Group 4: Market Challenges and Solutions - Many small-scale rural products struggle to access large e-commerce platforms due to their limited scale and seasonal nature, which "Gongxiang Cun She" aims to address [4].